Comme Des Garcons No Further a Mystery

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style houses on the earth. Its world wide achievements wasn't designed by regular internet marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional method became the muse for CDG’s around the world growth.

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CDG attained Worldwide awareness by presenting clothing that rejected regular Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of world manner editors and purchasers early from the nineteen eighties.

This international visibility strengthened the CDG Hoodie title and captivated faithful prospects from each and every corner of the earth.

The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with pictures taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season collection addressed the thought with the Comme Des Garcons persona,[15] the other ways to present a person's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.

CDG crafted a strong distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite consumers globally while preserving its creative integrity.

In 2017, the company introduced a brand new fragrance, Concrete, and marked its start within the US which has a supper curated via the artist and chef, Laila Gohar.

Every single store was made as an inventive Area, maximizing CDG Hoodie's track record for innovation and presenting shoppers an immersive retail knowledge.

Using the rise of internet shopping, CDG expanded its reach by supplying collections as a result of official and partnered e-commerce platforms. Social networking and trend communities served distribute the brand’s identification, building parts just like the Engage in Coronary heart tees and Converse sneakers viral all over the world.

The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the globe, helping CDG attain world-wide mainstream visibility when being legitimate to its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, often much more like art installations than fashion shows earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.

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The company also provides a line of agendered fragrances, a lot of which might be unconventional on this planet of perfume and aligned With all the designs of its clothes.[6]